Why is this important for you
"The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades." - Dr. Hal R.Varian
The entire human experience through centuries is founded
on storytelling. From the first gestures and expressions,
written symbols, folktales and legends, all the way to the
modern articles online, tweets, e-books and news. We
owe our evolution to storytelling.
In the new Digital Economy, where everything is related
to data, data storytelling is the next evolution of how
we tell stories. The phrase “data storytelling” has been
associated with many things—data visualizations,
infographics, dashboards, data presentations, and so on.
Too often data storytelling is interpreted as just visualizing data effectively, however, it is much more than just creating visually-appealing data charts. Data storytelling is a structured approach for communicating data insights, and it involves a combination of three key elements: data, visuals, and narrative.
When narrative is coupled with data, it helps to explain
to your audience what’s happening in the data and why a
particular insight is important. When visuals are applied to
data, they can enlighten the audience to insights that they
wouldn’t see without charts or graphs. Finally, when narrative and visuals are merged together,
they can engage or even entertain an audience.